Water is a complex issue. We’re faced with cruel shortages in some parts of the world, and devastating floods in others. Around two billion people still have no access to safe drinking water, and more than 3.5 billion lack proper sanitation. This is why we’re taking action now.

Our strategy

In 2021, we launched our Growth with Purpose strategy. It focuses on urgent action up to 2025, to make an immediate impact while paving the way for longer-term results, through three priority areas.


We are making our own operations more sustainable and tackling some of the world’s most pressing water and climate challenges.

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We aim to speed up the pace of innovation to produce new solutions that meet our customers’ and consumers’ needs.

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Our local businesses know their markets and customers intimately. So, we’re empowering them to deliver our strategy to suit local needs.

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Sustainable targets

Carbon Reduction


By 2025, we aim to cut carbon emissions by 75% per ton of production, by moving to 100% renewable electricity and making lighter, less carbon intensive products

Recycled Content


By 2025, we aim to use four times more recycled material in our products to reach a minimum of 50% of what is permitted under current standards

Product Development


We’re working to develop relevant solutions at pace, tailoring our work to exactly meet customer demand for sustainable management of water and clean energy

Innovative targets

Time to Market


To work closely with customers to get new products to market faster

Sales of New Products


By 2025, we aim to earn 10% of our revenue from products less than five years old

Research Hubs 


Our cutting-edge global research hubs are dedicated to designing, developing and launching new ideas

Local targets

Recurring EBITDA year on year


We aim for year over year increased in EBITDA. For 2025, €850 million is an aspirational target, given the current economic context.

Internal Growth 

€1 bn

By 2025 we will have invested €1 billion in internal growth over four years

External Growth 


We’re expanding our footprint and capabilities in order to offer complete solutions to our customers

“Our Growth with Purpose strategy has sustainability and innovation at its very core, reflecting our determination to find solutions to the interlinked challenges our world faces around climate and access to water.”

Thierry Vanlancker, Executive Chair

Our progress so far

We’re well on our way to achieving our ambitious 2025 targets, learn more in our latest annual report.

Annual Report 2023

Our way of working

We dare. We care. We deliver. This is our set of behaviours and it’s more than just words. It’s woven into the way our 15,000 dedicated people live and work. It encourages us to push boundaries and shake things up – but always in a responsible way.

We dare

To challenge the status quo, to innovate and learn fast.

We care

For the environment, for our customers and for each other, safety being our top priority.

We deliver

By taking accountability for our decisions and actions.

Recognition for action

In January 2024, we were awarded the EcoVadis Silver rating. It recognises our Growth with Purpose strategy’s efforts in sustainability and follows our company being awarded Belgium’s EY Entrepreneur of the Year 2022 for its bold ambition and leadership.