Building strong connections with plumbers and farmers is vital to ensuring our products meet the needs of those who rely on them most. In 2024, we engaged with over 100,000 plumbers in India through over 10,000 meets, highlighting new products, unique selling points, and loyalty programme benefits.
Our app for plumbers further strengthened engagement, attracting 22,000 users in just 40 days. On the farming front, we met with farmers at major exhibitions like the one at Dharwad University, attended by two million farmers, creating a platform for knowledge sharing and innovation in agricultural practices.