The story behind our new logo

Category: News, Date: 06 Mar 2019


In a rapidly changing world, with a growing population and a changing climate, water is key. Being one of the most precious resources on our planet, we must radically change the way we use water. As a global industry leader that connects people with water and energy, Aliaxis is ready to take up this challenge and help shape a better tomorrow.

Our new logo conveys Aliaxis’ ambition as a global provider of solutions to manage water for better living. The shade of blue refers to bright, pure water – our challenge and objective as an organisation. At the same time, it refers to what we believe is important to achieve this: ever smarter and sustainable innovations that benefit people all over the world.

Our new circular shape refers to our global reach. We offer world-class water and energy solutions to people across continents. The motion reflected in our icon conveys that we are constantly challenging ourselves to think further and faster. It represents a flow of water and at the same time the time pressure to radically change the way we use water. The motion in our logo also represents a global flow of people and ideas: collaborating and co-creating innovative concepts to manage water for better living and make life flow.

About Aliaxis

Aliaxis is a global leader in advanced plastic piping systems for building, infrastructure, industrial and agriculture applications. The company provides communities around the world with sustainable innovative solutions for water and energy, leading the industry in a way that anticipates the rapidly evolving needs of its customers and of society. With a global workforce of about 16,000 employees, Aliaxis offers specific solutions that meet our customers’ most demanding needs across the globe. Aliaxis is active through leading local brands and operating in over 45 countries, combining local solutions with global innovation and operational excellence. The company is privately owned, with its global headquarters in Brussels, Belgium.

More on www.aliaxis.com

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