AS Trading looks forward to launching new products from the global portfolio

Category: News, Date: 04 Jun 2019



“It also helps that I can contact the Ashirvad team at any time for help with the specific questions I get from clients or dealers”, Mr Mohmmad Salim, Managing Director AS Trading

The success of CPVC pipes in the plumbing sector has been the driving force behind the growth of AS Trading, distributor of Ashirvad products for the past 15 years.

Excellent quality and continuous support

“Ashirvad’s FlowGuard, for hot- and cold-water applications in residential and commercial buildings or hospitals, is definitely our best-selling product,” says Mohmmad Salim, Managing Director at AS Trading. ”It is quite easy to sell Ashirvad piping solutions to installers and contractors, because the quality of the products is good, and customers never have to wait for their deliveries.”

“It also helps that I can contact the Ashirvad team at any time for help with the specific questions I get from clients or dealers. Sometimes the company is even willing to make customised products for certain projects. When Aliaxis acquired full ownership of Ashirvad Pipes in 2018, the transition to the new management team went very smoothly. Business continued as usual and no interruptions were noticed in the supply chain.”

New products for sales increase

“In October 2018, I visited the Distributor Meeting in Goa, where the new product range was presented in a very dynamic way. The launch of these new Aliaxis products in India will help to increase the sales of existing Ashirvad products. The BlazeMaster, for example, is a CPVC solution for fire protection systems and shows great promise. Several contractors have shown interest in it and this is a demand we can leverage in order to sell other Ashirvad CPVC piping systems to these contractors,” concludes Mohmmad Salim.

About Aliaxis

Aliaxis is a global leader in advanced plastic piping systems for building, infrastructure, industrial and agriculture applications. The company provides communities around the world with sustainable innovative solutions for water and energy, leading the industry in a way that anticipates the rapidly evolving needs of its customers and of society. With a global workforce of about 16,000 employees, Aliaxis offers specific solutions that meet our customers’ most demanding needs across the globe. Aliaxis is active through leading local brands and operating in over 45 countries, combining local solutions with global innovation and operational excellence. The company is privately owned, with its global headquarters in Brussels, Belgium.

More on www.aliaxis.com

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