Brussels, September 14, 2023 – Aliaxis SA, a world leader enabling access to water and energy through innovative fluid management solutions, joins the 50L (Litre) Home Coalition. This coalition brings together leaders from the private, nonprofit, and public sectors to address two of our most pressing global challenges: water security and climate change. The 50L Home Coalition has the vision to make 50 litres of daily water use per person an aspiration for all (the current average is 150L in Europe).

Through this coalition, Aliaxis will bring its expertise in creating smart water management solutions in identifying and co-designing solutions to address lack of water, water efficiency, water recycling, and water reuse in the home and in the wider urban water system. To do so, Aliaxis will work with partners such as Electrolux, Ikea, Kohler, Holcim, Procter & Gamble, L’Occitane and Grundfos.

Eric Olsen, Chief Executive Officer commented: “It’s a natural fit for us to join the 50L Home Coalition. Over 75% of our solutions are used to distribute, treat, or store water, we know how to make a difference when it comes to preserving water. Because at Aliaxis we know that every drop counts.”

“By collaborating with the 50L Home Coalition, we are dedicated to pioneering cutting-edge technologies and sustainable practices to reduce water consumption in homes across the world. We’re joining forces to make a lasting impact, ensuring brighter, water-secure future for generations to come,” said Sophie Desormière, Chief Growth Officer at Aliaxis.

“Our goal is for homes to be more efficient, greatly reducing the amount of water and energy they use but leaving consumers feeling as if they have not sacrificed any comfort or convenience. Aliaxis’ expertise and capabilities for sustainable water management will be a valuable addition to our collective efforts to achieve this goal,” said Gregory Holliday, Director of 50L Home Coalition.

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Chetan Corten
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Aliaxis joins 50L Home Coalition for smart water management