Brand revelation

New Aliaxis brand sees the light of day

2019 marked the year in which the new Aliaxis brand was presented to the world. As a reminder: in 2018 the decision was taken – for us to become a strong global brand and in line with our One Aliaxis ambition – that we needed a simplified brand architecture and a rejuvenated and refreshed brand identity.

That day, our teams worldwide celebrated the launch of the new Aliaxis branding, unveiling a new brand architecture and a modern, dynamic logo and visual identity to get us ready for the digital age.

Breakfasts, lunches, townhalls, briefing presentations, etc. were organised all around the globe to celebrate this important day. Employees engaged in open and positive discussions about the new Aliaxis brand and the benefits of operating as one, united and robust company.

Since that day, countries have prepared their brand roll-out plans and signage, templates, websites, commercial documentation, etc. are being updated. The implementation of the new brand will be completed by the end of 2020.