Aliaxis in the Netherlands embarks on its journey as a new brand
By Danielle Colleye
Marketing Director Benelux
This 24 September, Akatherm B.V. was officially rebranded as Aliaxis Nederland B.V. The news reflects all the hard work that has gone into making this transition a success and marks the beginning of an exciting new era for our colleagues in the Netherlands. I also see this rebrand as an important step in our integration as One Aliaxis, which makes it a win we can all share in.
From an internal perspective, this shift toward One Aliaxis is a great opportunity with countless benefits. Our colleagues in the Netherlands have always been aware of the Aliaxis Group but are now fully integrated into it. They can count on the support of the group and being part of it makes this connection even more tangible. Of course, certain adjustments have been made on their part, but the integration process has been on-going for some time now, so the site is already well-aligned with the group as well as our shared values.
From the customer standpoint, positioning the company as one brand offering complete solutions is much easier for them to understand and interact with. Having One Aliaxis in this sense makes it more than the sum of its parts, which I think encourages a better customer experience and will ultimately make Aliaxis stronger in the Netherlands.This transition represents the effort of many departments working together for the past year on what I would call a very smooth process. In fact, I can’t even recall any major challenges we faced in the run-up to the first day of being rebranded, which is a testament to everyone who contributed to this project. Now, together with their new name and logo, Aliaxis Nederland B.V. also has a new website that offers a complete view of Aliaxis’ Building, Industry and Infrastructure solutions.
Congratulations to the Aliaxis Netherland B.V. team for taking this big step and bringing us all closer to One Aliaxis. There’s so much to look forward to and I’m sure the entire group is eager to see you succeed under the Aliaxis banner.
Aliaxis is a global leader in advanced plastic piping systems for building, infrastructure, industrial and agriculture applications. The company provides communities around the world with sustainable innovative solutions for water and energy, leading the industry in a way that anticipates the rapidly evolving needs of its customers and of society. With a global workforce of about 16,000 employees, Aliaxis offers specific solutions that meet our customers’ most demanding needs across the globe. Aliaxis is active through leading local brands and operating in over 45 countries, combining local solutions with global innovation and operational excellence. The company is privately owned, with its global headquarters in Brussels, Belgium.
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